Social Media Group Ditches Iconic Bird Logo amid Growing Competition from Meta .
Elon Musk Unveils "X" Logo as Twitter Undergoes Corporate Rebranding Amid Adversities and Fierce Competition
In a significant corporate rebranding move, Elon Musk, the CEO of Twitter, has made a notable change by replacing the iconic bird logo with a simple "X." The decision comes at a time when the company is facing challenges in attracting advertising and encountering stiff competition from rival platforms.
On Monday, visitors to the Twitter website noticed the bird logo had been replaced by the letter "X," and employees' profiles were also updated to display the new symbol. The bird, which had been synonymous with the brand for over a decade, is now part of Twitter's past.
Elon Musk took to the social media platform on Sunday to announce the revamp, stating that the Twitter brand and the bird imagery would gradually be phased out. He also added that if a compelling "X" logo were suggested that evening, it would go live worldwide the following day.
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